PuraVida
PuraVida是出自西班牙語Pura Vida，在西班牙最具代表性的應該就是這個詞！Pura Vida在當地被用於平常的招呼語，即「純粹人生」或「純淨生活」之意，就是「隨緣啦！」「這就是人生啦！」的意思。但是，平常使用的更多狀況是當有人問：「Cómo estas? 你好嗎？」大家會以「Pura Vida」當作回答。意思就是「很好，很不錯」的意思。
以此做為台灣奇士美公司旗下自創品牌的名稱，除了上述來源的說明，更引申自「純淨生活」或「純粹人生」之意涵。展現PuraVida隨時都能擁有積極正面的態度，活得自在、活得精彩，盡情享受女人的美麗，即「隨時閃耀當下的美麗」！
此次重新設計PuraVida品牌視覺及包裝以提升品牌形象與記憶度，整體包裝設計以簡潔文字編排為主要策略，期能以此吸引消費者的矚目，產品系列及名稱置於下方，瓶身採用更厚的材質提升產品價值，外盒包裝採用正面掀蓋式盒形，整體色彩以系列顏色和白色相襯，圖騰呼應logo強調品牌的活潑感與流動感，整體期能以此讓消費者清楚知道各系列產品功用，以吸引消費者的矚目。再搭配銀色logo來跳脫出背景，整體表現強調成份的重要，並突顯PuraVida品牌是潔淨純淨保養品牌。
PuraVida is from the Spanish Pura Vida, which should be the most representative word in Spain! Pura Vida is used locally as a common greeting, meaning “pure life” or “pure life”, which means “follow the fate!” and “this is life!”. However, it is more commonly used when someone asks: “Cómo estas? How are you?” People will answer with “Pura Vida”. It means “very good, very good”.
Taking this as the name of its own brand owned by Taiwan Kishimei Company, in addition to the above source description, it is also derived from the meaning of “pure life” or “pure life”. Show that PuraVida can have a positive attitude at all times, live comfortably, live wonderfully, and enjoy the beauty of women to the fullest, that is, “beautiful in the moment”!
The brand vision and packaging of PuraVida are redesigned to enhance the brand image and memory. The overall packaging design is based on concise text arrangement, hoping to attract the attention of consumers. The product series and names are placed below, and the bottle body is more The thick material enhances the value of the product. The outer box packaging adopts a front flip-top box shape. The overall color is matched with a series of colors and white. The totem echoes the logo to emphasize the liveliness and fluidity of the brand. The overall period can let consumers know clearly. The functions of each series of products are to attract the attention of consumers. With the silver logo to jump out of the background, the overall performance emphasizes the importance of ingredients and highlights that the PuraVida brand is a clean and pure maintenance brand.
Design agency | 特一國際設計
Creative Director | Jane Wu
Visual Design | Ju Ping Yeh
Client | PuraVida
Photographer| Ju Ping Yeh
Printer | PuraVida
Date | March. 2021
