Cha

The aim of this project is to introduce tea, or cha, letting people get the chance to know more about the culture of tea from my perspective. First of all, I started searching the references about the topic including the history of tea, interesting stories related to tea, the process of making different types of tea, the effect of tea and also the belief in tea in different cultures. In the meantime, I was struggling choosing the contents I want to focus on the book and finding a perfect solution for the project. After all, I decided to develop the design in the perspective of ‘efficacy of tea’, which is the reason why tea exist in first place and spread to nowadays. ‘CHA’ expresses the benefits of the tea as well as the tea culture in specific countries around the world.

Production | JuPingDesign
Creative Director | Ju Ping Yeh
Date | Apr. 2019