SUMS- rebranding

SUMS is the ergonomic eyewear brand commit-ted to maximizing wearer comfort and breaking down the barriers of wearability. We believe in innovation, comfort, freedom and fashion. Inspired by the diversity and different opinions of eyewear customers everywhere.

Our mission is to accommodate the wearer by reducing eyewear strain and prevent eyewear from being a troublesome accessory. Through our design and technology SUMS eyewear is rooted in individuality, allowing the user to adjust their wearing experience with flexible, balanced and pressure-free design.

On the first anniversary of the brand at the end of 2022, the SUMS team listened to consumers’ opinions and redesigned the brand vision, which is closer to the core concept of brand technology and comfort.

Led the revamped SUMS brand identity and package, refocusing on more trend awareness. Managed the brand of eyewear SUMS, including industrial design, photography, website and media campaigns, which has successfully crowdfunded in Taiwan, Japan, and the United States


Award
IF Design Award 2023

Visual Design | Ju Ping Yeh
Product Manager | Ju Ping Yeh, Alan
​​​​​​​Client | SUMS eyewear
Date | Oct. 2022

SUMS official
Web
Crowdfunding-Taiwan