The Far Far Farm
The Far Far Farm is a drink brand established in 2021. With yogurt as the main product, it develops a variety of combinations that are both self-cultivation and innovation, leads the new trend of healthy drinks, and attacks the heart with cuteness. The brand mascot of the same name, Kiwi Fafa, establishes a brand image. “Have a cup Far Far, and worry go Far away” is the core concept of the brand, hoping to bring some luck to the office workers to heal their body and mind every day.
Because the founder of the brand is from New Zealand and Australia, Kiwi bird has been used as the main visual, allowing Kiwi bird to promote the brand and life attitude from a first-person perspective. In order to improve the resonance between the brand and consumers, it is often implemented by sharing the things that daily office workers will encounter for the social media post. All the visual design need to base on milk tea color to achieve brand consistency. In addition to launching limited drinks every month, The Far Far Farm also often launches kiwi bird related peripheral products. The team spent a lot of time listening to consumers’ living habits and creating healing and practical products, which are very popular with female consumers after launch. A step closer to promoting the beverage store.
- Led the design of the hand-shaken drinks brand and collaborated with marketing and PR teams to design visual assets, which improved ad performance by 14%
- Designed and managed the merchandise, which sold more than 9,000 pieces
- Created monthly in-store display sheets, prints, large window displays, then rolled out to 5 stores across Taiwan
發發The Far Far Farm（發發牧場）是2021年成立的手搖飲品牌，以優格飲作為主打，研發兼具養身與創新的多樣化搭配，引領健康飲品新潮流，並以可愛攻心的同名品牌吉祥物奇異鳥發發建立品牌形象，來杯發發，煩惱 FAR FAR為品牌核心理念，希望帶給上班族群一個每日療癒身心的小確信。
因為品牌創使人來自紐澳地區所以已奇異鳥作為品牌中心，讓奇異鳥以第一人稱視角宣傳品牌及生活態度，為提高品牌與消費者的共鳴常常以分享日常上班族會遇見的事情執行視覺貼文，以溫柔奶茶色系來達到品牌的一致性。發發除了每個月推出限定飲品外，也時常推出奇異鳥相關周邊商品，團隊花了許多時間聆聽消費者的生活習慣，創造出療癒且實用的商品，推出後非常受女性消費者歡迎並且更近一步宣傳飲料店。
Visual Design | Ju Ping Yeh
Product Design | Ju Ping Yeh
Client | The Far Far Farm
Date | AUG. 2021
